Rachel Minion on the Credibility Stack That Sells

Introduction
“Marketing your own business sucks.” That’s Rachel’s rule #1—and why founders need systems that turn what’s in your head into public proof: testimonials, case studies, and a clear promise buyers can repeat. We walk through choosing the right channels (LinkedIn + Google Business + YouTube for B2B), pairing LinkedIn with email, and using AI to summarize, not replace, your voice.

From Collapse to Clarity
Rachel’s origin story runs from a family printing business shuttered after the 2008 crash to launching Rockstar & Moon—and a pandemic-era pivot from Ticketmaster into full-time entrepreneurship. The lesson: don’t wait for perfect; ship credibility now and improve with data.

Build Your Credibility Stack
• Video testimonials that state the transformation.
• Case studies with before/after metrics + 1 key lesson.
• Talking-head clips answering the top 5 buying questions.
• A homepage that says who you help, the outcome, and how to start.
Place proofs where B2B buyers decide: LinkedIn, Google Business, and YouTube. Then weave email with LinkedIn so outreach becomes one conversation.

Systems Before Spend
Ads amplify what exists. If the offer, funnel, and follow-up are weak, ads are a bonfire for your budget. Install scheduling links, short nurture emails, and basic automations first—then scale paid.

AI as an Accelerator
Use AI to summarize long emails, clean up copy for different brand voices, and scan analytics into actionable insights. Let it process; you decide.

Tech Stack for Early-Stage Coaches
Start manual to find signal. Once an offer hits, add a CRM you actually use, basic automations (calendar, reminders), and analytics you’ll check weekly. Every task you do twice? Template it.

Closing Reflection
Credibility compounds. Publish proof, choose channels with intent, and protect your energy with simple systems. That’s how demand becomes dependable revenue.

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