How Jon Weberg Helps Founders Fix Broken Funnels, Close More Sales, and Scale Without More Traffic

Most businesses don’t have a traffic problem.
They have a conversion problem.

This episode is for founders who are running ads, sending emails, booking calls — and still feel like revenue should be higher than it is. I sat down with Jon Weberg, a conversion strategist and systems builder, to unpack why most funnels underperform and how small structural shifts can massively increase revenue without burning more cash.

This wasn’t theory.
It was deep, tactical, and unapologetically real.

WHY MOST FUNNELS FAIL AFTER THE OPT-IN

Jon made one thing clear immediately:

Most funnels collapse after the lead comes in.

Businesses spend all their energy on:
• Lead magnets
• Ads
• Opt-ins

Then send every lead to the same generic sales page they’ve already seen a hundred times.

That’s the mistake.

Leads don’t fail to buy because they’re unqualified.
They fail to buy because they haven’t heard their reason to buy yet.

THE REAL REASON PEOPLE DON’T CONVERT

Jon broke it down simply:

People don’t buy when:
• They don’t trust you yet
• Or they haven’t heard the message that resonates with them

Different buyers need different information.

Some need:
• Proof
• Objection handling
• Process clarity
• Logic
• Emotional certainty

If your funnel only tells one story, you’re losing everyone else.

THE MULTI-MESSAGE FUNNEL THAT ACTUALLY CONVERTS

Jon’s core strategy flips the standard funnel on its head.

Instead of one sales page, he builds:
• One focused message per email
• One dedicated video per message
• One matching sales page per message

Each email in the sequence answers one specific buying question:
• What exactly is this?
• How does it work?
• Why does it work better?
• What objections does this solve?
• Is this right for someone like me?

As leads move through the sequence, they eventually hit the message that makes them say:

“Okay — this is what I needed to hear.”

That’s when conversions happen.

WHY SEGMENTATION BEATS MORE CONTENT

Most email sequences repeat the same pitch over and over.

Jon calls this out hard.

Repetition kills:
• Open rates
• Click-through rates
• Deliverability
• Trust

Segmentation fixes everything.

When people receive new, relevant information:
• They open more
• They click more
• Emails land in the inbox
• Platforms reward you

Deliverability isn’t about tools.
It’s about relevance.

THE TOOLS DON’T MATTER — THE SYSTEM DOES

Jon has built these systems in:
• GoHighLevel
• Kajabi
• ActiveCampaign
• ClickFunnels

His take?

GoHighLevel wins for complexity and segmentation.
Kajabi wins for product delivery and experience.
Skool works great as a product hub.

The mistake founders make is arguing tools instead of fixing flow.

The system closes sales — not the software.

WHY MOST SALES CALLS LEAVE MONEY ON THE TABLE

Jon went deep on consultative selling — and this is where most founders miss easy wins.

Most sales calls:
• Pitch too early
• Talk too much
• Don’t surface real pain
• Miss upsells and downsells

A strong sales system includes:
• One clear primary offer
• A downsell for trust-based buyers
• An upsell for speed and leverage
• Follow-up that continues the conversation

When done right, you:
• Close more deals
• Increase lifetime value
• Reduce pressure on traffic

THE FASTEST PATH TO 10X GROWTH

Jon’s 10X lens was simple and ruthless.

If you want to scale fast:
• Increase close rate
• Increase average deal size
• Add downsells and upsells
• Retain clients longer

You don’t need more leads first.
You need to extract more value from the leads you already have.

That’s where profit actually hides.

WHY AUTHENTICITY STILL WINS

One of the most important parts of this conversation wasn’t tactical — it was ethical.

Jon doesn’t believe in:
• Fake “discovery calls”
• Hidden agendas
• Manipulative scripts

His approach:
• Be direct
• Be helpful
• Let the system sell

When people feel respected, they lean in.

THE FOUNDER TAKEAWAY

Your funnel isn’t broken because your offer sucks.

It’s broken because:
• You’re saying one thing to everyone
• You’re repeating instead of segmenting
• You’re pushing instead of guiding

Fix the structure — not the traffic.

FREE TRAINING: BUILD SYSTEMS THAT SCALE

If this episode exposed gaps in your funnel, your next move isn’t more hustle — it’s clarity.

I put together a free training that shows you how to:
• Build scalable sales systems
• Leverage AI without losing trust
• Increase conversions without more traffic
• Buy back time as you scale

Watch it here:
👉 https://www.nathannewberry.com/watch-hp-accelerator 

And to connect with Jon Weberg and learn more about his conversion systems and consulting work, follow him through the links in the show notes.