High-Ticket Webinars Made Simple: How Andy Audate Fills Rooms and Converts at Scale

High-Ticket Webinars Made Simple with Andy Audate

Nathan Newberry sits down with entrepreneur, speaker, and agency founder Andy Audate — the man behind ProGretta and GHL Engine — to unpack how he turned his early hustle into a scalable media system that now fuels hundreds of online webinars, over a thousand agency clients, and a business built entirely around leverage.

From humble beginnings mowing lawns to owning multiple T-Mobile franchises by age 21, Andy’s story is a masterclass in turning ordinary effort into extraordinary output. This episode walks through his full journey, his lessons from working alongside Les Brown, and his playbook for building webinars that fill up and convert — without relying on ads.

00:00 — The Setup: Building a Business Around Leverage

Nathan opens the episode introducing Andy as a high-performance entrepreneur who helps coaches and agency owners launch and scale using live webinars. They discuss the importance of leverage and why every founder needs to understand how to get more out of their actions.

Andy defines high performance as the ability to make one action multiply. “When 1 + 1 equals 4,” he says, “that’s high performance.” It’s not about doing more; it’s about pulling the right levers so your effort compounds. His first book, No More Average, was built around this concept — leveraging people, systems, and momentum to amplify results.

02:25 — ProGretta, GHL Engine, and Serving Coaches

Andy explains his two main companies: ProGretta, a white-label version of Go High Level that’s grown into one of the top 130 agencies out of 90,000+, and GHL Engine, his coaching program for other agency owners. Together, they serve over 1,200 agencies, helping them grow revenue through better funnels, systems, and client acquisition strategies.

What started as helping coaches build sales and marketing systems turned into helping other agencies do the same — teaching them how to qualify, present, and close more deals through automation and scalable processes.

03:56 — The Origin Story: From Lawns to Cell Phones to Millions

Like many entrepreneurs, Andy started small — mowing lawns, shoveling snow, and selling lemonade straight from his mom’s fridge. A defining moment came in sixth grade when his dad couldn’t afford to buy him the Nike Air Forces he wanted. That’s when Andy decided to make his own money.

At 17, he applied to T-Mobile but got rejected due to age. Instead, he landed a job at MetroPCS, where he met a franchise owner who became his first mentor. Watching another Black entrepreneur run 10 stores gave Andy the belief that he could do it too.

By 21, Andy became the youngest T-Mobile franchise owner, eventually opening four locations and earning his first million dollars. But after reaching that milestone, he realized he still lacked financial stewardship — and a bigger purpose.

08:27 — The Pivot: Faith, Stewardship, and a Calling to Speak

After selling his stores, Andy moved to Los Angeles and entered a season of learning. Despite his success, he struggled with managing money and purpose. In prayer, he asked God for direction — and got the vision that he was called to speak.

He started at his church in Koreatown, where his pastor gave him his first chance to speak from the pulpit. That led him to invest in Les Brown’s Speaker Training Institute — a $5,000 program that would change everything.

When Andy visited their Miami office, Les Brown happened to walk in — a one-in-a-million coincidence. Les looked at him and said, “You look like me when I was younger.” That moment opened the door to a new journey where Andy began selling tickets for Les Brown’s live events nationwide.

12:17 — Life on the Road: Selling Stages and Learning the Game

For years, Andy traveled from city to city filling hotel ballrooms for Les Brown and other top motivational speakers. He learned how to train sales teams, fill rooms, and close from the stage.

His job was simple but strategic: sell tickets and pack events. When marketing teams could only fill 250 seats of a 400-person room, Andy would go to dealerships, offices, and real estate teams — giving free performance talks to bring more attendees. This was where he first learned the psychology of group conversion — what he now calls buying-unit psychology.

That experience taught him that stories sell, presence matters, and connection scales.

18:45 — Becoming the Brand: From Promoter to Owner

By 2017, Andy was done promoting other people’s names. He wanted to build his own. He launched his first Progression Conference, hosting live events under his own brand in Los Angeles, Dallas, and other cities.

He planned a 13-city tour for 2020 — with major speakers like Les Brown, Tom Ziglar, and Loral Langemeier — but just as the tour kicked off, the pandemic hit. With venues shut down and sponsorship money frozen, Andy was forced to adapt.

21:46 — The COVID Pivot: Turning Events into Webinars

Instead of quitting, Andy turned the in-person model into a digital one. The same way people used to drive to hotel ballrooms, they now clicked into Zoom rooms.

The shift changed everything: lower costs, global reach, and more data. By 2021, Andy had led over 400 webinars, with 200–700 attendees per session. In one of his first digital events, he made $75,000 in a single weekend from his home — realizing he could make more money, reach more people, and spend more time with family.

25:00 — The Webinar Revolution: From 1:1 to 1:Many

Andy’s first online offer was a speaking course — teaching others how to communicate and sell from the stage. But he quickly noticed the inefficiency of one-on-one sales calls. He was taking 18 calls a day, every 30 minutes, with no breaks.

When his girlfriend (now wife) pointed out he was living on Zoom, Andy knew he needed a new model. The webinar became that model — allowing him to deliver one presentation to hundreds instead of dozens of calls.

He emphasizes that group selling actually increases conversions because of social proof. When people see others buying live, it builds momentum and urgency.

29:44 — The Power of Storytelling

When Nathan asks about the personal connection in webinars, Andy explains that storytelling bridges the gap. He says, “Why do celebrities have raving fans who’ve never met them? It’s because of how they communicate their story.”

Facts inform, but stories create belief. That’s why his webinars are built around transformation stories, both personal and client-based — a key reason why his audiences buy without ever feeling “sold to.”

31:18 — The Cadence: Seeding, Selling, and Follow-Up

Andy’s webinar cadence runs like a 30-day engine:

Days 1–14: The seeding cycle — warming the audience with short videos, testimonials, and personal content so attendees arrive familiar and ready to buy.
Day 15: The live webinar — a story-driven presentation with a clear call-to-action.
Days 16–30: Post-webinar interviews — short calls with non-buyers who showed strong intent, turning leftover leads into sales.

He notes that this cadence outperforms weekly webinars because it gives time for better audience nurturing and stronger conversions.

33:20 — Pricing, Format, and Conversion

Andy breaks down the structure:

• Low ticket ($47–$97): one 90-minute webinar for cold audiences.

• High ticket ($3,000+): two-day online summit (10am–5pm each day) with breaks, Q&A, and community interaction.

He’s seen 30–35% close rates on two-day events because attendees bond and buy together.

36:46 — The Trust Factor

Today’s buyers are more skeptical. They Google your name and check your Instagram before they buy. Andy stresses that trust is built before the webinar — through your content, consistency, and credibility footprint.

Posting regularly, showing behind-the-scenes, even sharing cold plunges or gym clips — all of it builds human connection. People buy from familiarity.

41:07 — Filling the Room Without Ads

Andy reveals the two most powerful no-ad growth tactics:

1. Partner Speakers:
Invite other experts to speak at your webinar and have them each bring 30–100 attendees. Five good speakers can fill a 500-person event.

2. Buddy Passes:
Every registrant gets a “bring two friends” link. About 25% do, instantly multiplying attendance.

Add in simple text automations to remind people to show up, and Andy has filled over 6,500 seats using these organic strategies alone.

45:25 — Legacy, Systems, and Next Steps

Andy closes by reminding founders that webinars are leverage — a system that lets you sell, serve, and scale without burning out. One great presentation can replace hundreds of calls.

He’s now focused on helping coaches, consultants, and agencies do the same through his platforms, ProGretta and GHL Engine.