Brandon Leibowitz on SEO Systems That Turn Free Traffic Into Revenue

When Growth Becomes Overwhelm
You finally shipped the new site. It is beautiful. But quiet. Days go by with a handful of form fills and a lot of bounces. It feels like you missed something obvious. You did. Your value proposition is hiding below the fold. Visitors don’t scroll, and they won’t go hunting for your offer. Brandon Leibowitz calls this out instantly: every page must be a landing page built for action, not just aesthetics.

The Moment Everything Shifted
Clarity at the top changed the game. Brandon’s rule is simple: make the top of each page answer “what’s in it for me” with skimmable bullets, social proof, and a single obvious next step. Then add a short video if it helps someone decide faster. Keep the people-first section on top and let the SEO text live lower on the page. “Most people will never scroll,” he said, so treat those first screenfuls like paid real estate.

Build Structure That Ranks
If you list every service on one page, each keyword fights for oxygen. Break them out. A dentist needs separate pages for teeth whitening, cavities, braces. Ecommerce needs category and collection pages. Clean, human-readable URLs reinforce relevance. Table-of-contents blocks can help users jump to what they need and give search engines more context. Add real text. Search engines struggle with audio and video alone. The more relevant text on a page, the more you can rank for.

Trust Is Your Real Moat
New domains are trust poor. Older domains with history earn trust faster. Either way, focus on quality backlinks over quantity. Schema helps machines understand your content and powers rich results like stars and recipes. It also helps AI assistants interpret your pages. Social profiles act as trust signals too. You don’t have to post daily, but a normal business looks like it exists across Facebook, Instagram, X, YouTube, LinkedIn, and Pinterest.

Stop Losing the 50 Percent
About half of visitors will bounce. Use remarketing to stay top-of-mind when they get distracted or your page loads slowly. Not everyone leaves because you are irrelevant. Many just got pulled away. Bring them back with smart touchpoints so the right person sees your offer again when the timing is right.

Measure What Matters
Ad platforms will happily report clicks. They do not tell you the whole truth. Cross-check in Google Analytics. If one campaign shows a 90 percent bounce and six-second sessions, you have a mismatch between audience, message, or landing page. Fix the above-the-fold offer. Tighten the targeting. Improve mobile rendering. Make it skimmable and specific. Then test. Videos sometimes win. Sometimes images do. Short forms convert more, but a name field enables better personalization. Test it live, not in theory.

From Pretty To Profitable
The goal is not a website. The goal is a system that turns attention into action. Structure your pages around specific services. Put the offer where eyes land first. Build trust with schema, clean URLs, and earned links. Use remarketing to rescue good prospects. And validate everything in analytics. That is how founders turn free traffic into revenue without gambling on ads that don’t convert.

Closing Reflection
Freedom comes from systems. When your pages sell clearly and your data tells the truth, you buy back time, stabilize revenue, and lead with confidence. Start at the top of the page. Clarity is your highest-leverage conversion tool.

👇 Free Resources for Founders

🎯 Free Workshop: Learn how to build AI-powered systems that run your marketing, sales, and fulfillment — so you can scale and buy back your time.
👉 https://linkin.bio/nathannewberry

🎙️ Listen to More Episodes: Explore founder stories, automation frameworks, and AI strategy sessions on the Podcast Social Media Broadcast.

📲 Connect with Nathan:
• LinkedIn