106: From Panic Attacks to $50K Coaching Clients | Craig Ballantyne

What if your next business breakthrough came from your podcast—not your product? In this episode, Nathan sits down with high-performance coach Craig Ballantyne to unpack how founders can scale visibility, build trust fast, and stay disciplined without burning out. Craig built a global brand by mastering credibility, content, and connection. Together, they break down how podcasting isn't just marketing—it's your secret weapon for lead gen, top-tier hiring, and omnipresence. In this episode, you’ll discover: - How to use podcasting to attract high-quality leads and build real trust - Why hiring aligned talent starts with values—not resumes - Craig’s strategy for balancing business growth with family life - The overlooked power of virtual assistants for scale - A tactical breakdown of paid media vs organic authority Like what you hear? Follow the show and DM Nathan on Instagram @nathannewberryofficial with your favorite takeaway.