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083: The Leverage Strategy That Turns Social Media Into a Revenue Machine

Season #1 Episode #83

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In this Podcast, Nathan Newberry and Michelle Berman-Mikel discuss the importance of leveraging relationships for business success, defining high performance, and the significance of social media prospecting. Michelle shares her journey from being a competitive swimmer to becoming a social media prospecting expert, emphasizing the need for a strategic approach to content creation and relationship building in sales. They explore the concept of 'leverage' in business, the challenges of content visibility versus conversion, and practical tactics for effective prospecting.

🎙️ Podcast Guest: Michelle Berman-Mikel : https://www.instagram.com/bermanmediasocial/

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⏰ Timecodes ⏰
00:00 Leveraging Relationships for Success
01:44 Defining High Performance
04:39 The Importance of Social Media Prospecting
09:46 The Journey of a Competitive Athlete
14:28 Accidental Entry into Real Estate and Mortgage
20:00 Warm Prospecting Strategies
25:19 Building Leverage in Business
29:34 The 365-Day Challenge for Business Growth
30:56 Tactical Approaches to Content and Prospecting