COPYWRITER

1️⃣ MISSION — Why This Role Exists
To craft clear, compelling, conversion-driven messaging that helps our clients grow, lead, and transform lives through content and campaigns.

You turn messy ideas into sharp language.
Pain points into positioning.
Words into action.

When your copy lands, audiences move, clients win, and Help Equip’s mission scales.

2️⃣ RESULTS — What Success Looks Like
Your scoreboard is simple and measurable:

✍️ 100% of assigned copy delivered on time, every week.
🎯 ≥15% lift in CTR or CVR on ads, emails, or landing pages you write.
⭐ ≥90% client satisfaction with messaging clarity and brand alignment.
🔁 ≤2 revision rounds per deliverable, because your first draft hits.
📈 Consistent improvement through testing, with clear takeaways shared monthly.

When you win, campaigns perform better, clients stay longer, and impact multiplies.

3️⃣ KEY SKILLS — What You Bring to the Table
You are the voice and persuasion engine behind performance.

Direct Response Copywriting — you write to drive clicks, leads, and sales.
Brand Voice Adaptation — you can sound like the client, not like you.
Customer Psychology — you understand desire, fear, urgency, and belief.
Offer Framing — you make benefits feel obvious and irresistible.
Structure and Clarity — hooks, angles, CTAs, and flow are second nature.
Speed with Standards — you move fast without sacrificing quality.

You make the message so clear people feel silly saying no.

4️⃣ ATTRIBUTES — Who You Are (A-Team DNA)

You are equal parts artist and architect.

5️⃣ CULTURE — The Environment You’ll Thrive In
We move with speed and standards.
We write with purpose, not fluff.
We believe words create reality.

You will thrive here if you love growth, truth, iteration, and impact that lasts.

6️⃣ ROLE HIGHLIGHTS — What You’ll Love Doing Every Day
🧠 Writing ad copy that stops the scroll and sparks action.
📩 Building email sequences that nurture, convert, and retain.
🧾 Creating landing page copy that turns attention into leads or sales.
🎯 Writing hooks, scripts, and captions that sound human and high conviction.
📊 Reviewing performance data to sharpen your angles and messaging.
🔁 Upgrading copy constantly through testing and iteration.

You will write the words that power the machine.

7️⃣ THE CHALLENGE — Only Continue If You’re ALL IN
If you want to write “pretty copy” without caring about results, this is not it.
If you hate deadlines, iteration, or feedback, you will struggle.

But if you thrive on:
✔ impact
✔ clarity
✔ persuasion
✔ testing
✔ ownership

…then this role will feel like home.

8️⃣ HOW TO JOIN — Your Next Step
To apply, submit your application through this LINK.

9️⃣ WHY THIS ROLE MATTERS
Every campaign needs a voice.
Every brand needs a believer.
Every transformation starts with a message that lands.

You do not just write copy.
You create momentum.

🔟 WORDS WE LIVE BY
“We don’t just write words.
We write outcomes.”